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Self-Service Terminal

Singapore Shopping Mall Deploys ICE Self-Service Terminals

2026-02-20

Background

Marina Bay Plaza is a premium shopping mall with an integrated entertainment zone featuring 80+ game machines.

Challenge

Customer service counters were overwhelmed during weekends. Long wait times for card top-up and information requests.

Solution

10 self-service terminals strategically placed throughout the mall:

  • Multi-language support (English, Chinese, Malay)
  • Card top-up and balance inquiry
  • Interactive mall directory
  • Promotion display and QR code generation

Results

  • Customer wait times reduced by 70%
  • Staff redeployed to value-added tasks
  • 85% of customers prefer self-service
Related equipment

Products used